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Privacy policy.

Welcome to Bare Cremation’s Privacy and Cookies Policy (Policy). 

We respect your privacy and are committed to protecting your personal data. This Policy will inform you as to how we look after your personal data when you visit and use the Bare Cremation website and tell you about your privacy rights and how the law protects you. References to “we”, “us”, or “our” in this Policy mean Bare Cremation. All defined terms used in this Policy but not defined herein are defined in the Terms of Use on our website.

We ask that you read this Policy carefully.

This Policy is divided into the following sections:

Section 1: Privacy Policy

  1. Who we are, purpose of this privacy policy, and our processing role
  2. Contact details
  3. Our collection and use of your personal data
  4. How we use your personal data and our lawful basis
  5. Transfers of your personal data out of the UK and EEA
  6. Marketing
  7. Your rights
  8. Keeping your personal data secure
  9. How to complain
  10. Changes to this Policy.

Section 2: Cookies Policy

1.  Privacy Policy

Who we are, purpose of this Policy and our processing role: 

Bare Funerals UK Ltd, trading as Bare Cremation, operates the Bare Cremation website which provides funeral related services. For more information see: barecremation.co.uk

As such, we collect and use the personal data of three categories of data subjects: 

  • Visitors to the Bare Cremation website; and
  • customers who order services from Bare Cremation through the website or otherwise.

The Bare Cremation website is not intended for use by children, and we do not knowingly collect data relating to children. If you are under the age of 18, you must not use the Bare Cremation website.

We collect, use and are responsible for certain personal data about you. When we do so we are regulated under the UK GDPR (consisting of the UK Data Protection Act 2018, as amended and updated in light of the UK’s departure from the European Union) and the EU GDPR (the General Data Protection Regulation (EU) 2016/79, as amended from time to time), as applicable based on your location in the United Kingdom or the European Union,  and we are responsible as ‘controller’ of that personal data for the purposes of those laws.

Throughout the Bare Cremation website, we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you, or provide external services. These other third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other third party websites, please consult their privacy policies as appropriate.

Contact details:

If you have any questions about this Policy or our privacy or tracking practices, please contact us using the following details:

Full Name of Legal Entity: Bare Funerals UK Ltd

Email Address: hello@barecremation.co.uk 

Postal Address: 95a Bromsgrove Road, Romsley, Worcestershire, B62 0LE

You have the right to make a complaint at any time to your local supervisory authority. If you are based in the United Kingdom, then this will be the Information Commissioner’s Office (the ICO), who is the UK regulator for data protection issues. For more information, please visit www.ico.org.uk. 

If you are based in the European Union, please consult the following website to find out the details of your local supervisory authority, https://edpb.europa.eu/about-edpb/board/members_en. 

We would, however, appreciate the chance to respond to your query and deal with your concerns before you approach a supervisory authority. 

Our collection and use of your personal data:

We collect personal data about you when you access the Bare Cremation website, create a user account with us, purchase services or show an interest in purchasing services from Bare Cremation, contact us, send us feedback, post material to the Bare Cremation website or complete customer surveys or participate in competitions via the Bare Cremation website.

We collect this personal data from you either directly, such as when you create an account with us, contact us or sell or purchase services via the Bare Cremation website or indirectly, such as your browsing activity while on the Bare Cremation website (see Section 2 - Cookies Policy below for more information on the cookies we use).

The personal data we collect about you depends on the particular activities carried out through the Bare Cremation website. 

If you are a customer, we collect the following personal data: 

  • your name and email address;
  • your preferences regarding the services which may include your religious beliefs;
  • date of birth and next of kin;
  • details of correspondence via phone, email, post or via communication facilities on the Bare Cremation website;
  • details of information uploaded by yourself on the Bare Cremation website;
  • your account details, such as username, login details;
  • IP address, login data, browser type and version, operating system and website, and device data;
  • usage data on how you use the Bare Cremation website, and website;
  • transaction data such as details of any payments you make to us for services via our nominated payment provider;
  • details of any feedback you give us by phone, email, post or via social media;
  • information about the website we provide to you and the services you are interested in purchasing, or have purchased; and
  • your preferences in receiving marketing from us and your communication preferences.

If you are a visitor to the Bare Cremation website, but do not have an account or have not purchased any services via the Bare Cremation website, we only collect the following personal data about you:

  • IP address, login data, browser type and version, operating system and website, and device data; 
  • usage data on how you use the Bare Cremation website, and website; and 
  • your preferences in receiving marketing from us. 

Where applicable, we use this personal data to:

  • create and manage your account with us, both when you are an employee or representative of a customer or Supplier registered on the Bare Cremation website; 
  • verify your identity;
  • make the Bare Cremation website available to you;
  • provide the services to you;
  • customise the Bare Cremation website and its content to your particular preferences and requirements;
  • notify you of any changes to the Bare Cremation website that may affect you; and
  • improve our services and our website.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific Bare Cremation website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.

We collect limited  Special Categories of Personal Data about you (this only includes your religious beliefs for the purpose of organising a funeral).It shall not include details about your race or ethnicity, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. Where we collect this data we process it in accordance with UK GDPR.

How we use your personal data and our lawful basis for processing your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • If you are a customer, we will process your personal data to perform the contract we are about to enter into or have entered into with you; 
  • Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests; or
  • Where we need to comply with a legal obligation.

When we process your personal data, we are required to have a lawful basis for doing so. There are various different lawful bases on which we may rely, depending on what personal data we process and why.

Please see the below for more information on the lawful basis that we may rely on:

  • consent: where you have given us clear consent for us to process your personal data for a specific purpose;
  • contract: where our use of your personal data is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract;
  • legal obligation: where our use of your personal data is necessary for us to comply with the law (not including contractual obligations); and
  • legitimate interests: where our use of your personal data is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal data which overrides our legitimate interests).

Further information—the personal data we collect, when and how we use it

For further details on when we collect personal data, the type of data we collect as well as the lawful basis we rely on, please read the following table:

Purpose for processing your personal data Type of data Lawful basis for processing including basis of legitimate interest
To create an account for you as a customer registered on the Bare Cremation website.
  1. Identity
  2. Contact
 Performance of a contract with you
To provide you with services your preferences in regard to funeral arrangements Performance of a contract with you
To process payments and issue invoices including:
  1. Identity
  2. Contact
  3. Financial
  4. Transaction
  5. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary for our legitimate interests to recover debts due to us
To manage our relationship with you which will include:
  1. Notifying you about changes to our Terms of Use or Privacy and Cookies Policy
  2. Asking you to leave a review or take a survey
  1. Identity
  2. Contact
  3. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary to comply with a legal obligation
  3. Necessary for our legitimate interests (to keep our records updated and to study how customers use our services)
To enable you to partake in a prize draw, competition or complete a survey
  1. Identity
  2. Contact
  3. Usage
  4. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary for our legitimate interests (to study how customers use our website, to develop them and grow our business)
To administer and protect our business and the Bare Cremation website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  1. Identity
  2. Contact
  3. Technical
  1. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
  2. Necessary to comply with a legal obligation
To deliver relevant content and advertisements to customers and measure or understand the effectiveness of the advertising we serve
  1. Identity
  2. Contact
  3. Usage
  4. Marketing and Communications
  5. Technical
 Necessary for our legitimate interests (to study how customers use our website, to develop them, to grow our business and to inform our marketing strategy on the Bare Cremation website)
To use data analytics to improve the Bare Cremation website, website, marketing, customer relationships and experiences
  1. Identity
  2. Usage
 Necessary for our legitimate interests (to define types of customers for our website, to keep the Bare Cremation website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about website or services that may be of interest to you
  1. Identity
  2. Contact
  3. Technical
  4. Usage
  5. Marketing and Communications
 Necessary for our legitimate interests (to develop our products/services and grow our business)

Who we share your personal data with

If you are a customer on the Bare Cremation website, we may share your personal data such as identity, contact and transactional data with our payments provider partner, Stripe. For more information on how Stripe processes your personal data, please see https://stripe.com/gb/privacy-center/legal. 

We may also share your personal data with our marketing partner, HubSpot. For more information on how these sub-processors process your data please For more information on how HubSpot processes your personal data, please see https://legal.hubspot.com/privacy-policy.   

Some of these third party recipients may be based outside the United Kingdom and European Economic Area — for further information including on how we safeguard your personal data when this occurs, see ‘Transfer of your information out of the UK and EEA’ below.

We will share personal data with law enforcement or other authorities if required by applicable law.

Where we do share your data with third parties, we will always ensure that such third parties are bound by a contract setting out how they are authorised to process data on our behalf and which contains provisions regarding data security and confidentiality, as required by applicable privacy laws.

Transfer of your personal data out of the UK and EEA

We may transfer your personal data to the following which are located outside the United Kingdom (UK) and European Economic Area (EEA). Where we transfer your personal data outside of the UK and the EEA, we will only do so for the purposes mentioned in this Policy and any contract that we have entered into with you or the entity that you are representing.

Countries outside of the UK and the EEA do not have the same data protection laws as the UK and EEA. Therefore, when making such a transfer of data, we will always rely on a safeguard mechanism under the UK GDPR and/or the EU GDPR. We will only transfer your personal data to a country which the European Commission or the UK authorities have given a formal adequacy decision/regulation that confirms this third-country provides an adequate level of data protection similar to those which apply in the UK and EEA. If the third-country does not have an adequacy decision awarded to it, any transfer of your personal information will be subject to entering into the European Commission’s Standard Contractual Clauses (the SCCs) which are designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal data. 

Transfers of personal data from the EEA to the UK shall be done on the basis of an adequacy decision awarded by the European Commission to the UK in June 2021. 

If you would like further information, please contact us using the details provided at the start of this Policy. We will not otherwise transfer your personal data outside of the UK and the EEA or to any organisation (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.

Marketing

We would like to send you information about the Bare Cremation website, the services on sale and any special offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call.

We will ask whether you would like us to send you marketing messages when you provide consent to such marketing, or where you have purchased products from us.  

If you have previously agreed to being contacted in this way, you can unsubscribe at any time by:

—contacting us using the detail provided at the beginning of this Policy; 

—using the ‘unsubscribe’ link in emails; or 

—updating your marketing preferences on the Bare Cremation website within your account.

Your rights

Under the UK GDPR and the EU GDPR, you have a number of important rights free of charge. In summary, those include rights to:

  • fair processing of information and transparency over how we use your use personal data;
  • access to your personal data and to certain other supplementary information that this Policy is already designed to address;
  • require us to correct any mistakes in your personal data which we hold;
  • require the erasure of personal data concerning you in certain situations;
  • receive the personal data concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations;
  • object at any time to processing of personal data concerning you for direct marketing;
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you;
  • object in certain other situations to our continued processing of your personal data; and
  • otherwise restrict our processing of your personal data in certain circumstances.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please email or write to us using the details provided at the beginning of this Policy.

We will require information from you to allow us to identify you. We will endeavour to respond to all requests with 30 days of receipt. 

Keeping your personal data secure

We have appropriate security measures in place to prevent personal data from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Changes to this Policy

This Policy was last updated on 14 February 2022.

We may change this Policy from time to time, when we do, we will update this Policy on the Bare Cremation website. It is your responsibility to ensure you are always up to date with the latest policy in force.

Section 2: Cookies Policy

Please read this Cookies Policy carefully as it contains important information on how we use cookies on the Bare Cremation website. 

Cookies

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you visit and use the Bare Cremation website. We use cookies on the Bare Cremation website. These help us to recognise you and your device and store some information about your preferences or past actions. 

For example, we may monitor how many times you visit the Bare Cremation website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. 

This information helps us to grow our business and provide more tailored content for you. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, www.aboutcookies.org or www.allaboutcookies.org.

Consent to use cookies and changing settings

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process).

You can withdraw any consent to the use of cookies or manage any other cookie preferences on the Bare Cremation website. 

Our use of cookies

The table below provides more information about the cookies we use and why:

The cookies we use Name Purpose Whether cookie is essential for us to provide you with a service that you have requested and whether we will seek your consent before we place the cookie

How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of the Bare Cremation website.

For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, www.aboutcookies.org or www.allaboutcookies.org.

How to contact us

Please contact us using the details provided at the beginning of this Policy if you have any questions about this cookie policy or the personal data we hold about you.